Privacy policy

Last updated: May 7, 2026

Privacy Policy

Lyres operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Lyres is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Data Controller

The data controller responsible for your personal information is:

Mieke Van De Velde, trading as Lyres
KBO: 1036.976.619
BTW: BE1036.976.619
Email: support@lyresstore.com

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at support@lyresstore.com.

What personal information we collect

We may collect the following categories of personal information depending on how you interact with the Services:

  • Contact details: name, email address, phone number, billing address, shipping address.
  • Financial information: payment card details (processed securely by Shopify Payments and PayPal — we do not store your full card number), transaction details.
  • Account information: username, password, preferences and settings (if you create an account).
  • Order information: items viewed, added to cart, purchased, returned or exchanged, and order history.
  • Device and browsing information: IP address, browser type, operating system, referring URLs, pages visited, time spent on pages, and other diagnostic data collected automatically through cookies and similar technologies.
  • Communication data: any messages, emails, or other communications you send to us.

How we collect your information

  • Directly from you: when you make a purchase, create an account, contact us, or subscribe to our communications.
  • Automatically: through cookies and similar technologies when you use our products or services or visit our website.
  • From our service providers: including Shopify, payment processors, and analytics providers.

How we use your personal information

We use your personal information for the following purposes:

  • To provide and fulfill orders: processing payments, arranging shipping, sending order confirmations and tracking information, facilitating returns and exchanges.
  • To communicate with you: responding to your inquiries, sending service-related notices, and providing customer support.
  • To improve our Services: analyzing usage patterns, troubleshooting issues, and enhancing the shopping experience.
  • For marketing: sending promotional emails and offers (only with your consent, and you can opt out at any time).
  • To comply with legal obligations: tax reporting, fraud prevention, and responding to lawful requests from authorities.
  • To protect our rights: enforcing our Terms of Service, preventing fraud, and ensuring the security of our Services.

Legal bases for processing (EU/UK)

If you are located in the European Economic Area (EEA) or the United Kingdom (UK), we process your personal data based on the following legal grounds under the General Data Protection Regulation (GDPR) and the UK GDPR:

  • Performance of a contract: processing your orders, delivering products, and managing your account.
  • Legitimate interests: improving our Services, preventing fraud, and conducting analytics — provided these interests do not override your rights.
  • Consent: sending marketing communications. You may withdraw your consent at any time by clicking "unsubscribe" in any marketing email or by contacting us.
  • Legal obligation: complying with applicable laws, such as tax and accounting requirements.

Sharing your personal information

We share your personal information with the following categories of third parties, only to the extent necessary for the purposes described above:

  • Shopify: our e-commerce platform provider, which hosts our store, processes transactions, and provides analytics.
  • Payment processors: Shopify Payments and PayPal, to process your payments securely.
  • Shipping and fulfillment partners: to deliver your orders (e.g., CJ Dropshipping and postal/courier services).
  • Analytics providers: to help us understand how our Services are used.
  • Legal and regulatory authorities: when required by law or to protect our rights.

We do not sell your personal information to third parties.

International data transfers

Your personal information may be transferred to and processed in countries outside your country of residence, including the United States and China (for order fulfillment). These countries may have different data protection laws than your own.

When we transfer personal data outside the EEA or UK, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the European Commission or the UK Information Commissioner's Office (ICO), or other legally recognized transfer mechanisms.

Cookies and tracking technologies

We use cookies and similar technologies to enhance your browsing experience, analyze site traffic, and personalize content. Types of cookies we use include:

  • Essential cookies: required for the website to function properly (e.g., shopping cart, checkout, authentication).
  • Analytics cookies: help us understand how visitors interact with our website.
  • Marketing cookies: used to deliver relevant advertisements and measure their effectiveness.

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

Data retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

  • Order and transaction data: retained for 7 years to comply with Belgian tax and accounting obligations.
  • Account data: retained for as long as your account is active, and deleted within 30 days of account closure (unless retention is required by law).
  • Marketing data: retained until you withdraw your consent or unsubscribe.
  • Website analytics data: retained in anonymized or aggregated form.

Your rights — European Union and United Kingdom

If you are located in the EEA or the UK, you have the following rights under the GDPR / UK GDPR:

  • Right of access: request a copy of the personal data we hold about you.
  • Right to rectification: request correction of inaccurate or incomplete personal data.
  • Right to erasure ("right to be forgotten"): request deletion of your personal data, subject to legal retention obligations.
  • Right to restriction of processing: request that we limit the processing of your personal data in certain circumstances.
  • Right to data portability: receive your personal data in a structured, commonly used, machine-readable format.
  • Right to object: object to processing based on legitimate interests or for direct marketing purposes.
  • Right to withdraw consent: where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us at support@lyresstore.com. We will respond to your request within 30 days.

If you believe that we have not adequately addressed your concerns, you have the right to lodge a complaint with a supervisory authority. For Belgium, this is the Gegevensbeschermingsautoriteit (GBA) — www.gegevensbeschermingsautoriteit.be. For the UK, this is the Information Commissioner's Office (ICO) — ico.org.uk.

Your rights — United States

If you are a resident of a US state with applicable privacy legislation (such as California, Virginia, Colorado, Connecticut, or other states with consumer privacy laws), you may have the following rights:

  • Right to know: request information about the categories and specific pieces of personal information we have collected about you.
  • Right to delete: request deletion of your personal information, subject to certain exceptions.
  • Right to opt out of sale or sharing: we do not sell or share your personal information for cross-context behavioral advertising.
  • Right to non-discrimination: we will not discriminate against you for exercising your privacy rights.

To exercise these rights, please contact us at support@lyresstore.com. We will verify your identity and respond within the timeframes required by applicable law.

Children's privacy

Our Services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have collected personal data from a child without verification of parental consent, we will take steps to delete that information.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The updated version will be indicated by the "Last updated" date at the top. We encourage you to review this Privacy Policy periodically.

Contact us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

Mieke Van De Velde, trading as Lyres
KBO: 1036.976.619
BTW: BE1036.976.619
Email: support@lyresstore.com
Website: lyresstore.com